• Principal Product Marketing

    Location US-CA-San Francisco
    Posted Date 2 months ago(10/10/2018 1:43 PM)
    Job ID
    Amazon.com Services, Inc.
    Position Category
    Marketing & PR
    Company/Location (search) : Country (Full Name)
    United States
  • Job Description

    Are you passionate about new technology and looking for an opportunity to drive product marketing strategy for a growing developer service?

    The Amazon Alexa developer marketing team is looking for an experienced and self-directed product marketer to build product marketing strategy for Alexa AI. We are looking for a candidate with a passion for new products and smart home, enthusiasm for our mission and a talent for creating innovative marketing programs and managing complex programs.

    The Principal Product Marketing Manager will take the lead on enabling an audience that will be crucial to the product’s success. This role will be responsible for increasing awareness in the developer and science community. They will act as the business manager for a product line, developing a deep understanding of the inputs to the device business and acting as the day-to-day lead on strategy and execution for the product. They will craft strategies for targeting and communicating with developers to increase platform adoption. They will act as the Subject Matter Expert for developers with a deep understanding of what drives developer adoption and loyalty.

    The role will be expected to innovate and will be empowered to expand our marketing and communication horizons to new channels and approaches. In typical Amazon fashion, this role will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes for their efforts.

    Key responsibilities for the position include:
    • Own the development of all value propositions, core content, marketing and go-to-market strategies for a product line
    • Work with product teams to manage timelines and distill key functionality and benefits into core product marketing messages for the developer audience
    • Craft compelling audience-specific messages and tools (videos, customer success stories, demos, whitepapers, presentations, how-to guides, etc) to update our developer portal, fuel our digital marketing engine and represent the product at in-person events
    • Report metrics in our weekly business review and work with internal stakeholders to optimize our digital and in-person marketing and evangelism programs
    • Effectively manage complex projects across multiple product and marketing organizations within Amazon to achieve business goals
    • Manage budget, forecasting and reporting on a monthly basis
    If this sounds like an exciting marketing challenge, then we’d like to hear from you.

    Basic Qualifications

    • Bachelor’s Degree
    • At least 10+ years of experience in product or audience marketing

    Preferred Qualifications

    • Developer or B2B marketing experience
    • Bachelor’s degree in engineering or computer science
    • Master’s Degree in Business Administration (MBA) or other advanced degree
    • Demonstrable, successful history of defining marketing strategy and executional excellence
    • Proven track record of continually advocating on behalf of your internal and external customers
    • Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units
    • A strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
    • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
    • Strong drive for results, with the ability to manage independently and take calculated risks
    • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
    • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization
    • Excellent written and verbal communication skills
    Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation
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