• Head of Brand Marketing

    Location US-NY-New York
    Posted Date 6 months ago(6 months ago)
    Job ID
    645602
    Company
    Bop LLC
    Position Category
    Marketing & PR
  • Job Description

    The Head of Brand Marketing and Global Communications at Shopbop and East Dane is responsible for defining and communicating our brand externally and internally. S/he will develop and execute Shopbop’s global brand strategy for both its women’s and men’s businesses. S/he will work to create a cohesive brand image across teams, which will drive our engagement and outreach strategy. The successful candidate will have a proven track record of developing a brand, leveraging strong industry relationships.
    • Improve our visibility in the media, maintain our brand image, and build and maintain trust amongst the industry, as well as work cross-functionally on creative content.
    • Develop a comprehensive strategy to drive brand awareness that reflects a strong understanding of our brand, customer and business needs.
    • Drive brand messaging and content ideas on site and social. Partner with creative and content team to define brand guidelines across all customer touchpoints
    • Identify partnership opportunities and work across departments to create, manage, and measure external partnerships. Leverage marketing agencies and internal teams to develop concepts that are brand right while engaging to customer.
    • Provide direction and manage US and international teams and agencies in the strategic development of communications and editorial, digital and celebrity press and social coverage.
    • Lead idea generation for events and opportunities. Leverage existing relationships to drive those opportunities.
    • Develop mechanisms for reporting performance back to the business

    Basic Qualifications

    Basic Qualifications:
    • Bachelor’s degree or higher
    • 5+ years of work experience. Preferably 10+ years of combined experience in fashion and brand marketing.
    • Demonstrated track record of successfully building a brand, working cross-functionally with marketing and creative teams
    • Ability to manage a budget and work across channels to set and report on KPIs
    • Consistently come up with big ideas and cultivate an environment of idea generation within the team
    • Management experience of a global team
    • Have the ability to influence both internally and externally
    • Have the ability to execute in the short-term while simultaneously developing long-term strategy

    Preferred Qualifications




    About Shopbop | East Dane
    Since its debut in 2000, Shopbop has grown into one of the world’s leading online fashion retailers for women, presenting a hand-picked collection of apparel and accessories from the industry’s foremost contemporary and designer labels. Launched in 2013, brother site East Dane, a division of BOP LLC, offers a curated assortment of contemporary and emerging menswear brands to guys around the world. Both sites feature renowned customer service, unparalleled wardrobe advice, cutting-edge editorial features, and exclusive collaborations with forward-minded brands. In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. A trusted, globally recognized fashion merchant, Shopbop | East Dane sells only quality, authentic designer merchandise. Shopbop | East Dane is part of the Amazon.com Inc. group of companies.

    Shopbop | East Dane is an equal opportunity employer.

    Shopbop, a wholly owned subsidiary of Amazon, is an Equal Opportunity Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.

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