Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! Amazon Web Services (AWS) is seeking an experienced self-directed content and digital marketing manager to focus on our strategic partners digital and web strategy. This includes writing and development of content and partner campaigns, creating an owning a communication strategy along with working with our partners to ensure the AWS messaging is integrated into their partner led campaigns.
In this role you will be responsible for building, designing and delivering the content marketing strategy and integrated campaigns with strategic partners including SAP. This includes creating the campaign strategy and driving execution from creation to completion. You will identify the needs and goals of the campaign and build related content/messaging to generate marketing and sales qualified leads. You will effectively project manage the campaign through multiple marketing channels, including website, online advertising, digital advertising, email, social media, etc.
You will work closely with the APN Partners globally to help integrate SAP into their marketing campaigns working closely with our Global SAP Partner Marketing lead. While the partners will be responsible for the campaigns, you will ensure that they are integrating the correct SAP on AWS messaging into their campaigns. This will include building relationships with our key SAP partners along with our Partner Marketing teams internally. This role with also work with our Integrated Partner Campaigns team to assist with any partner focused campaigns. Key Responsibilities:
-The ideal candidate will have a proven track record of working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. The role requires the ability to create, implement and analyze content and campaign effectiveness, modify campaigns based on conclusions, and clearly articulate results to stakeholders.
-Focused on asset creation, curation, repurposing/reconfiguring, and asset management. This role builds-out the agreed-upon campaign “story” with the Global Partner Marketing Team and obsesses about getting the right message in the right format to the right communications channel, at the right time. This role will often need to create content and assets for campaign offers and other deliverables from scratch, or based on source materials, and should have well-developed business writing skills.
-Will be responsible for positioning our AWS partners in the best way possible on the AWS website and look for new ways to highlight our partners to our customer base.
-Will be responsible for the overall communication strategy online and communications internally to our global marketing and sales team.