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Analytics and Media Manager Team Lead - Amazon Media Group -New York, NY

Analytics and Media Manager Team Lead - Amazon Media Group -New York, NY

Job ID 
545413
Location 
US-NY-New York
Posted Date 
6/13/2017
Company 
Amazon Media Group LLC
Position Category 
Sales, Advertising, & Account Management
Recruiting Team 
..

Job Description

Analytics and Media Manager Team Lead
Job Description
The Amazon Media Group (AMG) operates at the intersection of Advertising and eCommerce and offers advertisers a rich array of innovative advertising solutions across Amazon’s mobile and desktop websites, proprietary devices and the Amazon Advertising Platform. Online Advertising is one of Amazon's fastest growing and most profitable businesses. The quality of Amazon’s audience, targeting and the underlying shopper data is unique and richer than any other media platform at scale. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
Analytics and Media Managers (AMM’s) are key members of the AMG account team, and their strategic and consultative digital expertise is considered critical to delivering the best return on investment for our customers. AMM’s help scale our growing media business by working with sales, operations, product, retail, and other Amazon business partners to analyze and improve a brand’s performance on Amazon, specifically as it relates to their marketing initiatives.
We are looking for a motivated self-starter to lead a team of highly accomplished AMM’s based on the East Coast as they work to deliver on this mission for a collection of verticals.
In this position you and your team will play a pivotal role with some of our largest and most complex accounts, as the AMM’s you lead work with multiple account teams to drive growth across advertiser KPIs. Your team will act as strategic analytical partners for advertisers, participating in upfront strategy and negotiations, influencing retail and search marketing initiatives and owning account-level strategic conversations internally and externally.
You will exhibit deep analytical ability, and you will develop great expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data to our advertisers. You will lead your team as they tie all facets of a client’s business together to provide clear direction and guidance to C-level marketing leaders, using experimentation, quarterly business reviews, and frequent in-person client sessions to regularly iterate on and articulate a brand’s story.
As the Analytics and Media Manager East Coast Team Lead you will be expected to demonstrate behavior that exemplifies the Amazon leadership principles and to drive innovation and roadmap decisions that increase the ease and availability of data to both internal teams and external partners.
At Amazon, we are obsessed with our customers. Your team’s customers externally are the advertisers and their agencies. Internal customers are members of the various Amazon Media Sales and Account Management teams, Trade Marketing, Retail Vendor Managers, Product Managers and Vertical Product Leads.

Specific Responsibilities:
  • Quarterly Business Reviews - this is the standard Amazon business practice of reviewing accomplishments, findings and pending decisions jointly with the Advertiser. You will lead your team to review jointly created actions, recommendations and KPI performance.
  • Brand / Product Success plans – you will be responsible for creating the brand / product success plans on our platform based on brand objectives and launch calendars for the year.
  • Test & Learn roadmap – your team will identify, define and build a joint test & learn plan with the advertisers in the vertical you will be responsible for.
  • Custom analytics & reporting – provide custom analytics and reporting based on the advertiser needs.
  • Identify repeatable solutions that can be built to scale more advertisers.
  • Create custom vertical or market-level research to provide guidance to AMG Advertisers and showcase AMG’s targeting and insight capabilities.
  • Support Online Brand Effects and Offline Sales Impact Studies for Premium Advertisers.
  • Develop and extend analytics & reporting standards to the Account Management function.


Personal Qualities:
Professional traits that are not unique to this position, but necessary for Amazon leaders:
  • Exhibits excellent judgment.
  • Hires great people. Develops great people.
  • Has relentlessly high standards.
  • Thinks strategically, but stays on top of tactical execution.
  • Expects and requires innovation of her/his team.
  • Thinks big and has convictions.
  • Results oriented.
  • Has the innate ability to inspire passion in others.

Basic Qualifications

Basic Qualifications:

  • Bachelor's degree plus 7+ years’ experience in client-facing data analysis roles.
  • Experience building, coaching and leading teams.
  • Extremely curious with passion for discovering the underlying drivers of consumer behavior.
  • Ability to aggregate and analyze internal and external metrics to assess performance drivers and identify actionable insights and leverage these to influence decision making.
  • Highly proficient with Microsoft Excel.
  • Excellent organizational, interpersonal, and communication (written and verbal) skills.
  • Ability to work cross-functionally and with others with diverse skill sets.

Preferred Qualifications

Preferred Qualifications:

MBA or Advanced Degree in Advertising, Computer Science, Economics, Finance, Marketing, Mathematics, Psychology, or Statistics is preferred.
Experience in online advertising or web-based technologies· Strong analytical and quantitative skills as well as experience applying those skills in the advertising domain is highly desired.
Proficiency in SQL or alternative languages is desirable.
Fluency with advanced analytical and visualization tools such as Tableau.
Experience with SalesForce.
Digital media planning experience.

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.