Amazon Home Services is an exciting new category at Amazon. Our goal is to make it as easy to find, buy, and fulfill a service as it is to buy a product on Amazon. The services industry is a $630 billion dollar opportunity and it is truly day one for us. If working in a fast-paced startup environment where you can wear multiple hats and make a big impact excites you, read on. We are on the hunt for a highly motivated senior digital marketer who will own customer acquisition. This person will be responsible for setting the overall marketing strategy, implementing it and track and optimize it based on performance across all digital channels. The role requires coordinating marketing initiatives with other cross Amazon marketing professionals to leverage relationships and establish best practices.
The ideal candidate will be able to demonstrate the ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems). The role requires you to be a self-starter with a passion for creative problem-solving, leveraging a strong marketing track record, with a strong drive for results. You should also have experience managing outside agencies and the corresponding budget. Customer obsession is a must.
5+ years of relevant work experience multi-channel digital marketing, marketing communications, product management, and/or consumer products and services
Experience managing and delivering life cycle programs identifying customer actions and conversions for each stage and achieving key KPIs
Experience managing engagement and retention focused programs across diverse channels (cross-site, email, push messaging) and paid media
Strong level of comfort with the use of analytics to evaluate online customer behavior, expertise in A/B testing and optimizations
Relevant work experience in digital marketing, mobile marketing, and/or display and search marketing
Previous experience managing onsite marketing, email marketing, online advertising and social media campaigns
Regional or multi-country experience
Experience working with external agencies
Excellent verbal and written communications skills
A high level of attention to detail
Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.