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Associate Marketing Manager, Alexa Skills

Associate Marketing Manager, Alexa Skills

Job ID 
Posted Date 
Amazon Corporate LLC
Position Category 
Marketing & PR
Recruiting Team 

Job Description

The Alexa Skills marketing team is looking for an experienced Marketing Manager to help increase awareness of and engagement with published Alexa skills in the US through innovative and data-driven marketing campaigns.

The Marketing Manager for Alexa Skills will be responsible for helping define, build, and execute outbound marketing campaigns to improve discovery of skills and drive engagement with skills. This role will play a pivotal part in increasing discovery of top skills across channels, and will need to create outbound marketing plans in partnership with the product and marketing teams. A crucial component of the role will be managing and optimizing campaigns based on results to increase effectiveness and performance.

Key responsibilities:
· Create and develop comprehensive US outbound marketing campaigns for Alexa skills across channels
· Define process and prioritization model for skill marketing using customer data and segmentation insight
· Plan, coordinate and execute marketing initiatives including testing, measuring, and shifting execution based on results
· Analyze results and make changes to execution plans for improved campaign performance and ROI
· Identify new ways to reach customers through new channel onboarding and testing
· Manage internal and external design stakeholders to create outbound marketing content including audio, video, photo, and social

Basic Qualifications

· Bachelor's degree in marketing or business
· 3 years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing

Preferred Qualifications

· Demonstrable, successful history of building and executing optimal consumer marketing campaigns
· Strong analytical skills: understand and use data to optimize campaigns for highest impact
· Ability to conceptualize and execute projects, with strong bias for action and deliver results
· Ability to organize, plan, prioritize, and meet deadlines
· High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
· Superior verbal and written communications skills
· Ambitious self-starter with excellent follow-through skills
· Aptitude for being organized with flexibility and delivering results in a fast-paced environment
· Ability to deal with ambiguous problems and build solutions with proper project management
· Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments
· An understanding of, and passion for, Alexa and voice-first technology is highly desired
· Proven track record of delivering high-performing consumer marketing campaigns is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation