Prime Video is changing the way millions of customers interact with video content. The Prime Video team delivers high-quality instant video to Amazon customers through subscriptions (Amazon Prime) as well as purchases and rentals. Amazon believes so deeply in the mission that we've launched our own studio to create original and exclusive content. There’s never been a better time to play a major role in this disruptive revolution.
Prime Video is uniquely positioned to leverage our culture of customer obsession to build great customer experiences and relevant communications. We are seeking a proven and exceptionally talented individual to lead our digital marketing team. This role will build and manage a talented team responsible for developing marketing strategies to drive acquisition and engagement KPIs across online, mobile and offline marketing programs.
Success in the role requires seeing the big picture, defining ambitious plans and measurable goals, and delivering programs and processes to scale while executing daily work at the highest level. The successful candidate will collaborate across teams and motivate their team to experiment, simplify and invent new ways improve customer experience. Candidates should be detail-oriented, organized, capable of delivering multiple projects at once, and effective at navigating others thru ambiguity and competing priorities.
· Oversee planning and execution of scalable digital marketing programs across all regions.
· Own and present key performance metrics on acquisition and engagement to senior leadership
· Measure impact of marketing programs on customer behavior, apply insights to refine strategies.
· Develop a strong culture of rapid experimentation, measurement and iteration.
· Collaborate with other parts of Amazon including product management, business intelligence, design, engineering, to develop customer-obsessed features and marketing strategies.