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Principal Digital Marketing Manager

Principal Digital Marketing Manager

Job ID 
US-CA-San Francisco
Posted Date 
Amazon Web Services, Inc.
Position Category 
Marketing & PR
Recruiting Team 

Job Description

Amazon Web Services (AWS) is seeking a talented, self-directed Principal Digital Marketing Manager to drive the creation of digital marketing assets, and the deployment of digital marketing campaigns, through a proactive, data-driven approach. This is a unique opportunity to play a critical role in an exciting, fast-growing business.

The person in this role will work in conjunction with the team’s Campaign Managers/Content Marketers and other business partners to translate marketing objectives into digital tactics, aimed at driving marketing qualified leads and sales qualified leads, in addition to increasing awareness, and product adoption. This person will take a test and learn approach to their daily work, and will regularly experiment with new channels and campaign tactics, as well as new types of campaign offers. This person should be very metrics-oriented, capable of creating, analyzing, and interpreting data-heavy reports, and translating the results into campaign best practices, as well as future campaign actions.

Much of this person’s day-to-day work will center around creating digital marketing strategies and plans, as well as on creating and managing digital assets, such as email, social media posts, articles, web pages and landing experiences.

Candidates must have an obsession with leveraging data for the purposes of analyzing campaign response patterns, with an eye toward optimizing the usage of each digital channel. The successful candidate will have strong operational skills, and knowledge of tracking and attribution, in order to assess the campaign performance globally, and to be able to synthesize and communicate how the organization can improve campaign performance on-going. This person will also be expected to regularly review leads and lead flow in Salesforce, and create associated reports and data visualizations.

Job Responsibilities
  • Create the Campaigns team’s digital marketing communication strategy, and campaigns channel activation strategy.
  • Define and manage the creation of campaigns-related digital assets, and manage the digital asset store
  • Brainstorm new and creative growth strategies, and execute on those strategies in conjunction with other team members
  • Work with Campaign Managers to address needs for data acquisition and cleansing, and execute on the strategies in conjunction with Operations team members
  • Design, write and test highly effective email programs to improve demand generation and attendee communications.
  • Use data and testing to optimize and improve email content and targeting for all communications.
  • Build web-based deliverables; test and optimize user journeys
  • Partner with internal teams to develop marketing plans that improve the event experience, and optimize pre- and post-event communications
  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
  • Collaborate with agencies and other vendor partners
  • Activate content in multiple campaign channels, ensuring proper tracking and reporting for effectiveness. Guide other team members on campaign tracking, lead scoring, and reporting best practices
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Basic Qualifications

  • 10+ years of relevant work experience in digital and/or integrated marketing roles, with progressive levels of responsibility
  • BS/MS degree in marketing or a related field
  • Hands-on experience with digital marketing tools such as Marketo, Eloqua, ExactTarget, Pardot, Hootsuite, Wordpress, Adobe Analytics, Adobe Photoshop, Google Analytics, Tableau/QlikView, Salesforce, etc
  • Experience leading and managing SEO/SEM, direct marketing, email, social media and display advertising campaigns
  • Experience in optimizing web pages, landing pages and user funnels
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience spearheading technical projects and gathering requirements across business teams

Preferred Qualifications

  • Highly creative thinker, with experience in identifying target audiences, and devising digital campaigns that engage, inform and motivate prospects to take action
  • Experience in B2B marketing, working with high-tech products/services, especially with other similar, enterprise-level cloud providers.
  • UI/UX design/development experience
  • Experience with conducting data analysis on large data sets, via R, SQL, or other data management tools
  • Strong familiarity with agile marketing practices and tools
  • Experience leading technical projects
  • MBA/Advanced Degree
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to manage time and multiple priorities with a variety of internal and external business partners.
  • Experience mapping content to the buyer’s journey, to move leads from inquiry to opportunity and advocacy
  • Strong writer and communicator, with the ability to present ideas to various levels of an organization, and gain support for initiatives.
  • Demonstrated ability to work independently and autonomously to activate channels, and collaboratively with Campaign Managers and other business partners to plan, track, and manage very detailed work.
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Experience with A/B and multivariate testing; eager to take a test and learn approach to creating digital assets and running campaigns

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation