Returning Candidate?

Program Manager - Sales Lead Development Program (Bilingual)

Program Manager - Sales Lead Development Program (Bilingual)

Job ID 
Posted Date 
Amazon Web Services, Inc.
Position Category 
Project/Program/Product Management--Non-tech
Recruiting Team 

Job Description

The Lead Development Program Manager (PM) will develop and manage select strategic programs and initiatives in support of the LCC Public Sector Lead Development team. Key focus areas include the implementation and management of prospecting programs conducted by the Lead Development Representatives (LDR), including LDR pre and post campaign briefings designed to improve the overall efficiency of the Lead Development team. This position will be responsible for supporting the Global Lead Development management team in the design of WWPS opportunity growth strategies and associated campaign execution by each LDR.

Responsibilities will include:
  • Develop LDR “first call” training documents to scale across LCC Public Sector in necessary languages (Spanish, Portuguese and French)
  • Develop and maintain cadence of LCC campaign program reporting to gauge and communicate effectiveness to the appropriate stakeholders.
  • Build technology/vertical based outbound call campaigns which will tie in with LDR quarterly objective targets (number and dollar value of opportunities).
  • Build and maintain campaign effectiveness tracker by country and corresponding LDR.
  • Adopt, transfer, and build best practices for the success of the Lead Development program.
  • Help build effective inbound lead queue strategies, working in collaboration with the Digital Marketing Manager of the geographic region.
  • Work with cross functional teams in developing a programmatic approach to campaigns for the Lead Development team. Coordinate with Field Marketing Managers and Digital Marketing to development and maintain an annual campaign calendar per vertical
  • Work with Sales Managers, Sales Teams, Solution Architects and Marketing to develop “white space” and “greenfield” campaign project plans to include development of prospecting lists, call scripts and email templates
  • Coordinate with the Unsolicited Proposals Program Manager to identify potential upcoming campaigns in all verticals.
  • Coordinate with Capture BD, the Partner team, Marketing and Sales Reps to develop RFx campaigns
  • Work with the broader global Lead Development team on repeatable campaigns within similar verticals, modifying as necessary for the targeted geographies. Process would include but is not limited to:
  • Research to identify qualifying customers and applicable service
  • Working with Sales Reps to determine outreach strategy
  • Create call scripts and email templates
  • Develop training document on process
  • Support the global leader and the LCC leader in programmatic operational cadence for the LDR team.

Basic Qualifications

  • Must have Program Management experience
  • 5+ years relevant work experience in marketing and cross-functional programs
  • Fluent in English and Spanish
  • College Undergraduate Degree or equivalent industry experience
  • Relevant experience with, Marketo or equivalent automation tools
  • Experience with Microsoft Office suite

Preferred Qualifications

  • Fluent in Spanish, Portuguese and French
  • Proven success in managing multi-faceted projects and programs
  • In depth understanding of inside sales and demand generation programs
  • Experience with marketing campaigns within the LCC region
  • Experience in measurement of marketing campaign effectiveness
  • Knowledge of inbound and outbound lead generation strategies
  • 5-10 years of relevant work experience
  • Ability to travel across the LCC Geo and United States as needed

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.