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Head of Strategic Account Marketing

Head of Strategic Account Marketing

Job ID 
US-IL-Virtual Location - Illinois
Posted Date 
Amazon Web Services, Inc.
Position Category 
Marketing & PR
Recruiting Team 

Job Description

The Senior Manager, Strategic Account Marketing Manager is a new role on the North America Field Marketing team. This person will work directly with our top account sales teams, business development, and other cross-functional leaders to build, execute and report on account-based marketing programs intended to help generate sales leads, expand our reach inside our top accounts and assist the sales team in a coordinated effort to grow the business.

The ideal candidate will have a proven track record in building and managing teams focused on strategic account marketing, developing and executing strategic account-based marketing campaigns, engagement with sales leadership at the highest level and an analytical approach to developing account specific marketing plans. This person will have experience working within cross-functional teams and external partners to build integrated marketing campaigns intended to remove inhibitors that are blocking these accounts from moving forward in their adoption of AWS.

  • Hire and develop a field marketing team dedicated to supporting our top, and highest potential, accounts.
  • Develop the strategy, resources, execution plan and budget for supporting the business goals of these accounts.
  • Create, manage and execute account-based marketing programs in partnership with demand generation teams to drive platform adoption that will accelerate usage within select accounts.
  • Lead the team in developing an overall top account marketing strategy, including the project planning for account specific sales campaigns, including sales readiness, targeting and list acquisition, email/digital marketing strategy, events, tracking and measurement.
  • Manage overall programs budget and work with cross-functional digital marketing and events team members to execute campaigns.
  • Collaborate with sales operations on developing the appropriate marketing metrics for these accounts including visibility into marketing campaign results and measure campaign effectiveness, including lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and establish long-term integrated marketing plans aligned to the unique needs of each account.
Partner with key subject matter experts in marketing and sales to translate meaningful content into customer action

Basic Qualifications

  • Minimum of 10-15 years’ experience in a high-tech B2B demand generation or sales supporting marketing role.
  • Experience in hiring, and managing, a team of marketing professionals.
  • Bachelor's degree in Marketing or Business or comparable education/experience.
  • Proven track record of managing team that can create and execute integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
  • Track record of developing and managing multiple marketing programs simultaneously.
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
  • Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
  • Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns.

Preferred Qualifications

  • Outstanding communication skills – written and verbal.
  • Highly organized and detail-oriented.
  • Excellent project management skills.
  • Interesting in building teams, programs, process.
  • Not afraid to try new things – driven to constantly improve results.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.
  • A strong team player and leader – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation