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Creative Director

Creative Director

Job ID 
Posted Date 
Audible, Inc.
Position Category 
Marketing & PR
Recruiting Team 

Job Description

About Audible:
Audible, Inc. is the world’s largest seller and producer of spoken audio entertainment, information and educational programming. Since inventing and commercializing the first portable digital audio player in 1997, our focus on technological innovation and superior programming has earned us millions of subscribers around the world. We’re an Amazon subsidiary with a presence on four different continents, yet we maintain a startup vibe and small company feel. We offer more than 350,000 downloadable audiobooks, audio editions of periodicals, and other programs, and an escalating array of listening products that enrich daily life for a growing population of people who want to be more productive, well-informed, and thoughtfully entertained.

About the Role:
Audible’s Creative Director, will lead creative for promotions, acquisition, and conversion. With your help, we’ll develop programs and experiences that build and extend our brand. Your mission will be to attract and convert new customers, and engage our existing community of listeners in authentic and compelling ways. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with compelling audio content that provides learning and entertainment.

Audible's Marketing Communications group has one of the more enviable tasks in marketing: grow and engage a wildly passionate community of smart, curious-minded audiobook lovers. Operating as brand champions and performance marketers, the Marketing Communications team creates content, programs, and advertising assets—for both internal and external usage—across earned, owned, and paid platforms.

Key Responsibilities:
  • Lead a unified design, tone, and voice to create effective and provocative communications.
  • Lead the development of clearly articulated, contextually appropriate, and unified communications

  • Collaborate with Creative team members to guide concept, brand, and copy direction

  • Build and maintain copy style guidelines and best practices

  • Collaborate with marketing teams to help hone and understand the messaging strategy, in conjunction with brand copy guidelines. Evolve and flesh out that style guide with robust testing and real world learnings

  • Ensure copy tone and style consistency across the ecosystem 

  • Contribute to brainstorming and creative brief development

  • Work with external agencies as needed to ensure consistency of voice and terminology

  • Recruit and lead a team of passionate copywriters and designers

  • Work in close collaboration with Marketing, UX, and Business Development to create and execute marketing campaigns

  • Communicate and present your team’s work appropriately to the company and community

  • Leverage data in a way that informs your design decisions

Be a strategic and technical advisor and consultant for the Brand

About You:

  • You are a designer or copywriter at heart, but you also have an understanding of the feasibility of your vision on the backend 

  • You believe that quality is better than quantity, and seek excellence and perfection in everything you do 

  • You believe strategic thinking is core to great communications 

  • You have led the development of engaging and cohesive campaigns
  • You create success and you do it quickly 

  • You embrace the power of teamwork 

  • You show that actions speak louder than words, and lead by example

Basic Qualifications

  • A clear understanding of design-centered processes, as well as proven methodologies for identifying and solving problems
  • The ability to utilize data-driven insights in developing creative strategy
  • Stunning portfolio packed with a wide range of visual styles
  • Dedicated and strong attention to detail
  • Clear, concise, and transparent communication style
  • Action-oriented, off-the-charts work ethic, coupled with flexibility
  • Passion for storytelling
  • Experience working on one or more highly trafficked websites/mobile websites/native applications
  • 7-10 years of relevant leadership experience

  • Solid understanding of marketing and advertising principles

  • Strong experience on large cross-channel and/or direct marketing initiatives across mediums

  • Work on multiple projects simultaneously and juggle writing demands

  • Experience using data-driven insights

  • Strong understanding of direct response and conversion tactics

  • Possess strong communication skills with a collaborative attitude

Preferred Qualifications

We have a comprehensive benefits package but here are some of the fun perks:
  • Daily catered lunch, Monday breakfast and juice bar, snacks and Friday happy hours
  • Free onsite gym and 25% fitness reimbursement
  • Seasonal sports clubs - basketball, hockey, soccer, volleyball, softball and more
  • Company sponsored events
  • Transit reimbursement, paid parking and shuttle service
  • Tuition assistance
  • Annual Amazon discount
  • Meaningful community involvement opportunities including mentoring interns, literacy tutoring and Audible Scholars, along with collaboration on start-up projects incubating in Newark Venture Partners

Audible is an Equal Opportunity Employer-Minority/ Female/ Disability/ Vet