Amazon Web Services (AWS) is seeking a talented, self-directed Sr. Digital Marketing Manager to accelerate customer adoption of AWS’s cloud computing platform, through a proactive, data-driven approach. This is a unique opportunity to play a key leadership role in an exciting, fast-growing business.
In this role you’ll be responsible for top-level business goals and will own management, measurement, and execution of digital marketing for our Financial Services and Global Accounts teams. You will work at the strategic level to champion new, innovative ideas, and at the tactical level to execute test plans, and iterate based on performance metrics. In this role you will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way.
The ideal candidate will have experience delivering in a high performance digital marketing automation team, influencing the vision for the channel, and setting best practices across an enterprise organization.
Digital Marketing Operations
- Leads the day-to-day management of digital marketing operations including project management, build, QA, deployment, and reporting.
- Builds strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency.
- Applies email and digital marketing best practices to determine new opportunities that will improve the customer experience.
- Develops and executes personalized digital marketing approach for global account customers.
- Assists in development of campaign strategies and plans.
- Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.).
- Contributes and influences the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies.
- Drives the targeting and customer segmentation for digital campaigns
- Develops and executes test plans to refine messaging and drive lift
- Leverages automation to improve processes and productivity, and make recommendations to support an organization growing at a rapid pace
- Establishes and maintains scalable processes that ensure best practices in campaign and lead management.
Execution and Management
- Collaborates with internal and external teams to execute email marketing from concept to development.
- Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.
- Partners across teams to deliver work on-time and on-budget.
- Has backbone, challenges the status quo, and pushes for the best customer experience.
** For more information on Amazon Web Services, please visit http://aws.amazon.com