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Sr. Demand Generation Program Manager for Training & Certification

Sr. Demand Generation Program Manager for Training & Certification

Job ID 
US-CA-San Francisco
Posted Date 
Amazon Web Services, Inc.
Position Category 
Marketing & PR
Recruiting Team 
North American Teams - AWS

Job Description

The Demand Generation Program Manager is a vital role to develop and manage global campaigns for AWS Training & Certification. This person will work closely with global marketing teams and Training & Certification to create, build, deliver and report on targeted outbound and inbound campaigns to generate awareness and adoption of training and certification programs.

The ideal candidate will take an analytical approach to problem solving, and have a proven track record in building and executing strategic lead generation campaigns that drive acquisition and adoption of training customers. This person will have experience working within cross-functional organizations to develop integrated marketing campaigns using tactics that include email, webinars, digital advertising, paid media, and social networking.

· Create, execute and optimize lead generation programs in partnership with training and certification to drive awareness and adoption of training and certification programs globally.
· Take the lead on project planning for sales campaigns, including sales readiness, targeting and list acquisition, email/digital marketing strategy, tracking and measurement.
· Develop demand generation strategy for training classes to drive audience acquisition.
· Manage overall programs budget and work with cross-functional digital marketing and advertising team members to execute campaigns.
· Build reports and dashboards in to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
· Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
· Build and manage a calendar for demand generation programs globally to provide transparency for and create alignment with key stakeholders.

*Location for this role is flexible within Seattle or San Francisco office locations.

Basic Qualifications

· Minimum of 7 years’ experience in a high-tech B2B demand generation role.
· Bachelor's degree in Marketing or Business or comparable education/experience.
· Experience with creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
· Experience building, launching, and reporting on campaigns using Marketo and

Preferred Qualifications

· Track record of developing and managing multiple marketing programs simultaneously.
· Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
· Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
· Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
· Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns.
Outstanding communication skills – written and verbal.
· Highly organized and detail-oriented.
· Excellent project management skills.
· Not afraid to try new things – driven to constantly improve results.
· Thrives in a fast-paced environment with the ability to pivot and problem-solve.
· A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing, training, and sales teams.

Primary Locations: Seattle or San Francisco, USA

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation