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Social Advertising Marketing Manager

Social Advertising Marketing Manager

Job ID 
440108
Location 
US-WA-Seattle
Posted Date 
9/18/2017
Company 
Amazon Corporate LLC
Position Category 
Marketing & PR
Recruiting Team 
North American Teams - Consumer - Retail Plus

Job Description

The Social Advertising team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. We operate across a range of social advertising platforms –Facebook, Twitter, Pinterest, Snapchat and more. The field is evolving every day and the team moves fast to test, adopt and scale opportunities in this constantly shifting landscape. We are expanding our social advertising solutions to new marketplaces and are looking for a top notch marketer to help us expand into new geographies. We are looking for a highly analytical, results oriented marketer who is comfortable working with technology driven solutions. Social advertising is part of Amazon’s Global Marketing Team, which is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results oriented—at its core, it focuses on building and leveraging in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value of existing customers through measurable marketing programs and channels.
To be successful in this role, you will need to have experience in online advertising, be highly analytical and comfortable working closely with technology teams as well as with a set of international partners and stakeholders. You should have the ability to understand marketplace landscape, create marketing strategies specific to the marketplace, structure online marketing campaigns and tests and drive product features based on the results of those tests.

Core Responsibilities:
· Ownership of key advertising programs for selected marketplaces. Manage all campaign operations, testing and reporting for supported marketplaces.
· Partner with local business leads to understand marketplace landscape and develop strategies to drive short term as well as long term business results for Amazon.
· Provide input into product feature development and prioritization decisions, backed by data and based on sound analysis and understanding of business needs
· Define, structure and execute rapid but well-structured experiments.
· Communicate regularly with internal stakeholders, provide visibility into roadmap and partner with them on strategic planning.

Basic Qualifications

· 5+ years of progressive responsibility in online marketing, social advertising or advertising product management.
· Strong understanding of direct response marketing principles and methodologies.
· Proven track of record of managing and optimizing online marketing campaigns
· Deep analytical abilities, specifically with respect to campaign performance and experiment design and analysis
· Ability to partner cross-functionally and work with a wide range of stakeholder world-wide.
· Excellent oral and written communication skills and an ability to influence others
· Strong technical competency and ability to learn new systems and work with technology teams
· Bachelor’s degree

Preferred Qualifications

· Aptitude with basic SQL queries
· Experience working with or supporting international marketplaces
· MBA or Master’s degree in technology, marketing or information systems